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E-Commerce: How to Sell Online

Doing business online requires a specific set of skills. Learn the basics of starting, running, and succeeding as an online business. Start with an online strategy—a roadmap that guides your Internet activities while supporting your overall business goals. “A lot of entrepreneurs just think you can create a website or a Facebook page, and you’re done,” says “But a lack of planning can lead to wasted money and effort.” Your online strategy should identify goals for your web presence, your target audience, your content strategy including key messages, and a mobile strategy to ensure your content is accessible on smart phones and tablets.

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