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Start-Up Series: Business Model Canvas

The Business Model Canvas is not your ordinary Business Plan. It is much easier to use than a traditional business plan because it is simple to construct.  In this interactive workshop, the instructors will help you create your own Business Model Canvas – a visual chart with nine blocks describing your company’s value proposition, customer segments and relationships, key activities, revenue streams, channels, cost structure, key resources and partners. The Business Model Canvas allows you to understand how these nine building blocks relate to each other, and the different ways these relationships can be changed to increase efficiency or effectiveness in your business.

Your team will have a much easier time understanding your business model and be much more likely to buy in to your vision when it’s laid out on a single page. Using this tool will give you focus, flexibility and transparency. In addition, all work done can be reused if a more comprehensive business plan is needed later.

The Canvas is popular with entrepreneurs for business model innovation.


Lori Treadwell, owner/operator of a family owned wholesale optical laboratory for over 38 years. Knowledgeable in all aspects of running the business; able to work with and mentor many different employee personalities while focusing on production schedules and quality issues. In 2011, I sold the business and am now Chair of COLA (California Optical Laboratories Association) which is a non-profit organization which donates time and money to schools and other charities. I have been involved in all aspects of the wholesale optical business: production supervisor, purchasing, accounting, data entry, customer service, all lab work, and anything else that needed to be done including janitorial. In that time I developed strong personal relationships with my customers, I feel that in small business, this is the key to success.

John Wham is a graduate electrical engineer with experience in the design and development of both military and commercial systems. After approximately 25 years’ experience in military system development – beginning as an entry-level engineer and culminating as the Chief Engineer of a major division of a large electronics company.

Subsequently, he was the co-founder and President of a software development company, in charge of product design and development. The company’s software products included a distributed project management system, regulation-compliant security system, and a sales force automation system, which became the flagship product of the company.

$25 Registration Fee